You can tell a lot from body language (but not everything)
/This ad for stroke awareness is absolutely compelling.
Source: American Stroke Association
Intersecting marketing, media & health care
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
It's Memorial Day weekend and time to start thinking beach, for real!
A year ago Lisa and I were spending this day in another beach town a world away — Positano, Italy.
The health risks of using tobacco are well documented. And just about every scheme has been tried to get people to quit smoking.
This year the World Health Organization's Tobacco Free Initiative is marking World No Tobacco Day on May 31 by advocating for a global hike in taxes on tobacco.
A tax increase that increases tobacco prices by 10% decreases tobacco consumption by about 4% in high-income countries and by up to 8% in most low- and middle-income countries.
The WHO calls increasing taxes on tobacco "the most cost-effective tobacco control measure." It also makes good financial sense.
The World Health Report 2010 indicated that a 50% increase in tobacco excise taxes would generate a little more than US$1.4 billion in additional funds in 22 low-income countries. If allocated to health, government health spending in these countries could increase by up to 50%.
Tobacco kills some 6 million people each year, including 600,000 non-smokers dying from breathing second-hand smoke.
Learn more about the initiative and how you can support it.
Source: Ads of the World
I'll be delivering a general session on patient engagement (and the role of marketing and communication) tomorrow morning at the New England Society for Healthcare Communication's Spring 2014 Conference in Mystic, Conn.
Here are several teasers:
See how my #neshco14 talk on #ptengagement got its start in the French Quarter … http://t.co/CMAhqefJXr
— Jim Rattray (@jimrattray) May 14, 2014
We will be talking #gamification & #ptengagement at #neshco14 … http://t.co/Pl9nwpAaPH
— Jim Rattray (@jimrattray) May 14, 2014
What can a pair of ketchup bottles teach us about #ptengagement? Find out at #neshco14 … http://t.co/wwjXdGjRUc
— Jim Rattray (@jimrattray) May 14, 2014
Learn about this surfer's great idea for #ptengagement at #neshco14 … http://t.co/h94REadh3q
— Jim Rattray (@jimrattray) May 14, 2014
At #neshco14, we will be asking & answering this #ptengagement question … http://t.co/FiwBfvraDc
— Jim Rattray (@jimrattray) May 14, 2014
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
The banner photo is of Half Dome in Yosemite National Park in California. It was taken at sunset from Glacier Point on October 1, 2012.
Follow my writing and that of others in the Patient Engagement arena on EngagingPatients.org.
Copyright © 2013 by Jim Rattray. All rights reserved. Contact Jim.