I'll be delivering a general session on patient engagement (and the role of marketing and communication) tomorrow morning at the New England Society for Healthcare Communication's Spring 2014 Conference in Mystic, Conn.
Here are several teasers:
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
The banner photo is of Half Dome in Yosemite National Park in California. It was taken at sunset from Glacier Point on October 1, 2012.
Follow my writing and that of others in the Patient Engagement arena on EngagingPatients.org.
