2 examples of real-world interactive ad goodness

How do you make advertising captivating? Sensors.

Two recent examples of real-world interactive ads show how sensor-rigged displays can engage and delight audiences.

A subway ad for Swedish hair care products maker Apotek Hjärtat's Apolosophy shows a woman whose long hair blows in the wind when subway trains enter and exit the station. It achieves this through digital screens equipped with ultrasonic sensors that monitor when trains enter and exit the station.

 

Coca-Cola created an "invisible vending machine" that only appeared when couples approached a wall. The sensors detect the couple, ask for the couple's names and then engage them in a video while the "machine" spits out custom Coke cans with their names on it.

Health care under Glass

Rhode Island Hospital ER docs will soon have a new instrument: Google Glass.

Physicians at the Providence-based teaching hospital will use Google Glass for real-time consults with consenting patients who need a dermatology consultation. 

"We live in a world of instant gratification, and in many ways, we’re testing that mindset by using Google Glass to enhance telemedicine in the emergency department,” said principal investigator Paul Porter, MD, a physician in the emergency departments of Rhode Island, Hasbro Children’s and The Miriam hospitals. 

Using the video-enabled goggles, the attending ER physician can live stream video of the patient's skin to a consulting dermatologist, who will view the video in real time on a tablet.

The hospital is working with a third party to modify the stock Google Glass so it is HIPAA compliant.

Rhode Island Hospital is the first in the nation to study the efficacy of using Glass in the ER setting.

 

iPhone, please take my temperature (with @kinsahealth)

Here's a dongle for your smartphone that could actually save your life.

Health care startup Kinsa is readying what it calls "the world's smartest thermometer" — a small, flexible thermometer that plugs into an iPhone or Android smartphone. It not only gives you a fun and graphical depiction of your body heat, but also aggregates data to show the "health" of a community, what Kinsa calls the "health weather."

Inder Singh, Kinsa's founder, was previously an executive VP of the Clinton Health Access Initiative’s program to fight Malaria and HIV in Africa and South Asia. “While I was there," Singh told Fast Company, "it struck me that if we just knew a little more about how the illness was spreading, we could do more."

The result: The Kinsa thermometer.

At the NY Tech Meetup on October 8, 2013, Singh said:

"We are creating a product that we believe will truly transform the way people care for their families. And we are creating a system where data, crowdsourced data — your data — will save lives." 

Kinsa is one of a number of devices and companies working to harness health data to help educate and prevent the spread of disease. 

"If the key was early detection, maybe somebody needed to start looking a little earlier" #shsmd13

Where does innovation come from? How about here!

From Adweek:

Jack Andraka, barely a teenager, decided to develop an early-detection test for pancreatic cancer after his uncle died from the disease. He asked 200 researchers and other experts for help. Only one, a doctor of oncology at Johns Hopkins, provided him with lab space to use after school. At age 15, Andraka succeeded in developing a test that is 168 times faster, 400 times more sensitive, and 26,000 times less expensive than the medical standard.

Go out and change the world. Today.