2 examples of real-world interactive ad goodness

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How do you make advertising captivating? Sensors.

Two recent examples of real-world interactive ads show how sensor-rigged displays can engage and delight audiences.

A subway ad for Swedish hair care products maker Apotek Hjärtat's Apolosophy shows a woman whose long hair blows in the wind when subway trains enter and exit the station. It achieves this through digital screens equipped with ultrasonic sensors that monitor when trains enter and exit the station.

 

Coca-Cola created an "invisible vending machine" that only appeared when couples approached a wall. The sensors detect the couple, ask for the couple's names and then engage them in a video while the "machine" spits out custom Coke cans with their names on it.

For Valentine's Day, we created "The Invisible Vending Machine", and made it visible only to couples.