PR folks spend a lot of time cogitating over how to address articles or columns that just aren't quite right.
The New York Times ran a piece on inequality in the workplace that focused heavily on Walmart. The big retailer saw many inaccuracies in the piece — and responded in a novel and masterful way, including posting the response on its blog.
PR pros, here's how it's done.
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
The banner photo is of Half Dome in Yosemite National Park in California. It was taken at sunset from Glacier Point on October 1, 2012.
Follow my writing and that of others in the Patient Engagement arena on EngagingPatients.org.
