Branding that makes a splash

Basketball. Softball. Cannonball. Which sounds more fun to you?

Yeah, it's definitely swimming. 

That's what USA Swimming says — and its new branding campaign backs it up.

The campaign has some really great spots, a new website (swimtoday.org) and an associated social media push. Even SwimToday's Twitter profile is fun:

The funnest sport there is, according to kids, moms, dads, fish, Yetis, that jogger down the street, and 11 industry-leading swimming organizations.

What a great brand message!