Branding that makes a splash
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Basketball. Softball. Cannonball. Which sounds more fun to you?
Yeah, it's definitely swimming.
That's what USA Swimming says — and its new branding campaign backs it up.
The campaign has some really great spots, a new website (swimtoday.org) and an associated social media push. Even SwimToday's Twitter profile is fun:
The funnest sport there is, according to kids, moms, dads, fish, Yetis, that jogger down the street, and 11 industry-leading swimming organizations.
What a great brand message!
