Apple's latest TV ad lays down a challenge — "what will your verse be?"
It continues online with a still-developing microsite that explores how iPad Air is being used to help people scratch their itches — from ocean divers and mountaineers to Bollywood producers to the NHL's Los Angeles Kings.
Let's challenge ourselves to rewrite how we connect with our patients. Let's make their voices the loudest.
So, what will your verse be? Sounds like a challenge we can all accept.
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
The banner photo is of Half Dome in Yosemite National Park in California. It was taken at sunset from Glacier Point on October 1, 2012.
Follow my writing and that of others in the Patient Engagement arena on EngagingPatients.org.
