$25,000, well spent
/Film director Casey Neistat was offered $25,000 to shoot a trailer for The Secret Life of Walter Mitty.
Instead, he convinced the studio to do this.
Intersecting marketing, media & health care
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
Film director Casey Neistat was offered $25,000 to shoot a trailer for The Secret Life of Walter Mitty.
Instead, he convinced the studio to do this.
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
The banner photo is of Half Dome in Yosemite National Park in California. It was taken at sunset from Glacier Point on October 1, 2012.
Follow my writing and that of others in the Patient Engagement arena on EngagingPatients.org.
Copyright © 2013 by Jim Rattray. All rights reserved. Contact Jim.