Serving up some healthier food choices in Washington state

One size doesn't fit all when it comes to wellness programs.

So Premera Blue Cross in Washington state launched Serve It Up!, a web and mobile app service that helps members make healthier choices.

Neal Sofian, Premera's Director of Member Engagement, said at a recent mobile health conference in Boston (as reported in MobiHealthNews):

“Serve It Up! is saying we recognize how people operate. They are at the grocery store 200 times a year, so why not start where people are — at the grocery list? Which means it starts at the dining room table or the kitchen table when you’re making your weekly shopping list.”

The service allows users to create shopping lists and use an iPhone app to scan bar codes and get nutritional information. There are sponsored coupons for healthy items and recipes to help you figure out how to cook things like a 112-calorie coconut curry soup.

There's also some perks, too, for making those healthy choices. Serve It Up! awards points for making healthy choices that can lead to prizes  — even tickets to a Seattle Seahawks game! 

Patient engagement comes in many flavors — and, in this case, with some points for making healthy decisions.

Source: MobiHealthNews