Cause marketing rolls on.
My new Tevas are awesome — and there was more awesomeness when I opened the box.
I learned I also did a little something to improve the environment.
The shoes fit and feel great. And now I have an even warmer feeling about the company, too.
Health care systems, hospitals and physician groups can be the recipients of localized cause marketing by partnering with selected local merchants.
It already happens regularly with the "buy a star and support a charity" promotions in grocery and convenience stores and with promotions from community-minded companies like Dunkin' Donuts, which supports local blood banks.
Go out and find your perfect health connection!