Try before you buy

What if you could let people truly experience your great service before they buy?

Virgin Atlantic brought its legendary "Upper Class" service to a park bench in New York City — complete with fine dining and "live" entertainment. 

In health care, customer service begins with active listening, communication and compassion. You can let people sample that experience out in the community through free events open to the public. 

Making a great connection with potential patients is important, but you must be able to replicate that same level of active listening, communication and compassion in every patient encounter, every day. 

Remember, that experience is your brand.