Are you running a brand police state?

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I have a confession: I am a recovering member of the Brand Police.

In fact, I once was presented an actual badge from my staff to memorialize my diligence in policing our hospital's logo usage.

But the times they have a' changed. 

In our burgeoning era of social engagement, the idea of brands is evolving. No longer should we think of brands as company-managed promotional vessels, but rather the living, breathing experience that our customers, patients and clients have when they interact with our organizations.

Brands reflect the experience people have with us. When we ensure the experience is great — every time! — then we are truly being great stewards of our brands.

So if people love our brand, let them show it — their way. Genuine expression of love beats manufactured perfection every day.


Source: Thanks to Tom Fishburne for his inspiration today!


It's National Healthcare Decisions Day: Who will speak for you?

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This is the day you need to talk to your family about their "advance care" plans.

It's April 16, or National Healthcare Decisions Day. 

Advance care plans are what we used to call end-of-life care plans. Whatever you call it, it's important to make your wishes known to your family and those who you may want to look after your wishes.

If you are in Connecticut, consider stopping by the Capitol Building in Hartford for a panel discussion led by Qualidigm CEO Tim Elwell and a multi-interdisciplinary panel of state, national, community and health care leaders. The event is at noon on Wednesday, April 16.

Millions of Americans have yet to plan their medical, personal, emotional and spiritual needs for their final life-stage. 

If you are one, who will speak for you if and when you cannot speak for yourself?

Learn more at http://www.nhdd.org.