I have a confession: I am a recovering member of the Brand Police.
In fact, I once was presented an actual badge from my staff to memorialize my diligence in policing our hospital's logo usage.
But the times they have a' changed.
In our burgeoning era of social engagement, the idea of brands is evolving. No longer should we think of brands as company-managed promotional vessels, but rather the living, breathing experience that our customers, patients and clients have when they interact with our organizations.
Brands reflect the experience people have with us. When we ensure the experience is great — every time! — then we are truly being great stewards of our brands.
So if people love our brand, let them show it — their way. Genuine expression of love beats manufactured perfection every day.