We took the ALS Ice Bucket Challenge.
How much has the ALS Association raised? From Time magazine:
The organization’s national office has received $5.5 million for Lou Gehrig’s disease research since July 29, compared to $32,000 in the same period last year.
We are very proud that so many of our friends have taken up the challenge.
Now it's your turn. Donate here.
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
The banner photo is of Half Dome in Yosemite National Park in California. It was taken at sunset from Glacier Point on October 1, 2012.
Follow my writing and that of others in the Patient Engagement arena on EngagingPatients.org.
