This is an ingenious corporate tie-in.
In the run up to the 2014 Winter Olympics in Sochi, the Russian Olympic Committee, with support from Visa, has installed special kiosks in the Moscow subway system that dispenses free tickets to riders who do 30 squats.
It's a great way to bring fitness awareness to the public.
You don't need to speak or read Russian to enjoy the video.
Source: Adweek
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
The banner photo is of Half Dome in Yosemite National Park in California. It was taken at sunset from Glacier Point on October 1, 2012.
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