In Moscow, squat your way to a free subway ride (and a healthier you)

This is an ingenious corporate tie-in.

In the run up to the 2014 Winter Olympics in Sochi, the Russian Olympic Committee, with support from Visa, has installed special kiosks in the Moscow subway system that dispenses free tickets to riders who do 30 squats.

It's a great way to bring fitness awareness to the public.

You don't need to speak or read Russian to enjoy the video.

Source: Adweek