Is the new Nike+ FuelBand SE for you?
That's the question posed by a new TV ad for the wristband that tracks steps and workouts.
Nike's FuelBand is in the same category as the Jawbone UP and the FitBit Force — wearable tech that helps quantify your fitness goals by tracking activity and inactivity. Jawbone and FitBit also track sleep patterns. [I wear the Jawbone UP.]
Each device has the same goal — to motivate you to be more active.
So, as the motivational voiceover in Nike's new FuelBand ad exclaims,
If you don't like feeling awesome, it ain't for you.
But it should be. So get out there and live healthy!