Caring for someone takes a lot of work. A whole lot of work.
AARP and the Ad Council has launched a new PSA campaign, timed for National Family Caregivers Month, to highlight the different roles that caregivers play in the roles of millions of lives.
In addition to video, audio, print and online ads, the campaign includes a website that has a boatload of resources — from local support groups to tips to handle stress — for those who find themselves in a caregiving role.
As someone who has played this role for about a decade, this is a campaign that is well overdue — and very much appreciated.