Why :) when you can :D?

Billboard at the corner of Dorchester Avenue and West 4th Street in South Boston, shot on November 19, 2013.

Open wide — and smile!

That's the message from the Massachusetts Health Connector, the Bay State's health insurance marketplace, in its newest campaign to offer affordable dental coverage.

While other states are fretting over how to get started, Massachusetts continues to leap ahead by offering more plans and additional services — and a website that works. 

As the ad says, "Now, smile like you mean it."