When I read the front page of the Ideas section in yesterday's Boston Globe, I took out my iPhone and scanned the QR code in the illustration.
Wait, it wasn't a QR code?
Well, it should have been! This is a superb news graphic that could have been improved if it was an actual fully functioning QR code.
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
The banner photo is of Half Dome in Yosemite National Park in California. It was taken at sunset from Glacier Point on October 1, 2012.
Follow my writing and that of others in the Patient Engagement arena on EngagingPatients.org.
