What and why people share online (it's not what you think!)
/Forget cat pictures. People want to share real information.
Of the 15 most shared news stories on Facebook on June 17, only one was fluff. That's the conclusion from a report published by the John S. and James L. Knight Foundation.
The top shared stories were all of substance — all going deep with information, insight or perspetive.
This provides content owners and creators — especially in the health care arena — with a prime opportunity to be that trusted source of information.
Source: Knight Blog, accessed 6/24/13.
