What and why people share online (it's not what you think!)

Forget cat pictures. People want to share real information.

Of the 15 most shared news stories on Facebook on June 17, only one was fluff. That's the conclusion from a report published by the John S. and James L. Knight Foundation. 

The top shared stories were all of substance — all going deep with information, insight or perspetive.

This provides content owners and creators — especially in the health care arena — with a prime opportunity to be that trusted source of information.

Read more at the Knight Blog.

Source:  Knight Blog,  accessed 6/24/13.

Source: Knight Blog, accessed 6/24/13.