I went to a concert and drank for free, all night

Soda, that is.

All thanks to a great promotion from Arbella Insurance and Live Nation, which offers its “Road Crew” Designated Driver Program at the Comcast Center in Mansfield, Mass., and Bank of America Pavilion in Boston. [We went to Comcast Center on July 20 to see Bob Dylan, My Morning Jacket, Wilco and Ryan Bingham.]

Here's the deal: Sign up to be a designated driver and Arbella gives you a wrist band, a "roadie style" lanyard and vouchers for free fountain sodas. Want more soda? Just swing back by the booth for more vouchers — it's all you can drink, all night. You even get a free a T-shirt!

What a fantastic idea. Give concert-goers an incentive to enjoy the show without over-indulging and make sure they and their party get home safely — all by attaching the effort to your mission.

“Arbella’s Foundation has consistently taken a stand against dangerous driving practices, including distracted driving and drunk driving,” said John Donohue, chairman, president and CEO of the Arbella Insurance Group, and chairman and president of the Arbella Insurance Foundation. “We want everyone to have a great time at these concert venues this summer, and Road Crew is our way of rewarding concertgoers who also make smart decisions about staying safe behind the wheel after a night out.”

“When it comes to our concert patrons, it is safety first and foremost,” added Bruce Montgomery, general manager of the Comcast Center. “The Road Crew designated driver program makes it easy for everyone to have a fun concert experience and get home safe.”

There are many opportunities for health care organizations to offer similar incentives at festivals, fairs and events — from providing hand sanitizer to sunscreen to first aid kits to healthy snacks. Look for the opportunities to interact with people where they can connect with your mission and message — to live healthy.