Next chapter, scene 2 …
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Doug Bennett and Jim Rattray, overlooking Boston's Financial District. Photo by Rod Smith.
My next chapter starts now.
This month I joined Bennett Group, the highly-decorated Boston-based health care marketing and advertising agency, as its Executive VP.
Doug Bennett and I have known each other for a couple of decades now and have had the chance to work together on a bunch of projects over the past year.
It's been a great fit — and we both felt it was time to do more of that work.
I'm thrilled to be joining Bennett Group's stellar team of strategic and creative thinkers. The agency has long been one of the best in the country at making health care accessible, understandable and fun while driving some pretty sweet results for its clients.
Coming back to Boston is a bit of a full circle for me. Just out of Boston University, I began my communications career in the Hub as a writer and editor for United Press International in the old and now-demolished Boston Herald building on Harrison Avenue (and just one mile from Bennett Group's hip Seaport district offices!).
I later worked in Copley Square for what was then called The New England (now part of MetLife) as an inside news writer, penning articles and marketing pieces for its nationwide corps of life insurance agents, before joining New England Baptist Hospital as its director of public affairs. It was at the Baptist where health care would begin to define most of the rest of my career — it was a meaningful subject that affected real people's lives in real ways and I could play a role in improving (and maybe even saving) some lives.
That has continued through many more years and a few more stops, including working on the health insurance side, a great stint in academia at Duke University, where I focused on environmental communications and finally 13 awesome years at Southcoast Health System, where I was a health care marketing and PR executive.
This will be an exciting next chapter. Bennett Group is dynamic — in its people, clients and the work we do — and I'm eager to bring some new ideas, experiences and skills to Doug's team. I'm equally eager to learn from my colleagues and our clients.
So let's get started!
This blog will continue, albeit somewhat less frequently, as I will also be posting soon at our new Bennett Group site as well as on Facebook, Twitter and, soon, other social media channels.
Please stay in touch!
