Effective health care marketing is all about explaining complex issues in simple terms.
Good Samaritan Health System in Lebanon, Pa., achieves this with its recent spot explaining minimally invasive surgery.
The spot was produced by Franklin Street Marketing.
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
The banner photo is of Half Dome in Yosemite National Park in California. It was taken at sunset from Glacier Point on October 1, 2012.
Follow my writing and that of others in the Patient Engagement arena on EngagingPatients.org.
