Do something different today! #shsmd13

Chicago is abuzz with activity this week.

In addition to the Society for Healthcare Strategy & Market Development's annual conference, the city is getting ready for Chicago Ideas Week 2013, which bills itself as "global hub for new ideas, an ecosystem for innovation and a playground of intellectual recreation."

The "idea balloons" in this photo, taken near the Tribune Building with the Trump International Hotel & Towers in the background, send a strong message that is especially important for everyone in health care:

Do something different today.

Take risks.

Indeed! 

Balloons on plaza outside Tribune Building, shot on September 29, 2013.