Health insurance for your lifestyle.
That's the message in a campaign from Independence Blue Cross, called "Live Fearless."
Billboards in the campaign each depict a lifestyle moment showing people living life to the fullest.
I especially liked this "Fearless Superhero," watching down over Philadelphians at the corner of Market and 22nd streets.
Shot at the corner of Market and 22nd Streets in Philadelphia, September 3, 2013.
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
The banner photo is of Half Dome in Yosemite National Park in California. It was taken at sunset from Glacier Point on October 1, 2012.
Follow my writing and that of others in the Patient Engagement arena on EngagingPatients.org.
