A very cool concept that is all about engagement!
For Coca-Cola Israel, it started with customized cans with your name on it.
Now, using geofencing technology and a smartphone app, you can get a shout out as you drive down the freeway!
Source: AdRants
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
The banner photo is of Half Dome in Yosemite National Park in California. It was taken at sunset from Glacier Point on October 1, 2012.
Follow my writing and that of others in the Patient Engagement arena on EngagingPatients.org.
