Social is not just online — it's also on the roads, the trails and the track.
"This is Runnovation" is a great new campaign by New Balance that seizes on the simultaneous cresting waves of social and fitness to show how both can lead to better health.
Original source: New York Times
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
The banner photo is of Half Dome in Yosemite National Park in California. It was taken at sunset from Glacier Point on October 1, 2012.
Follow my writing and that of others in the Patient Engagement arena on EngagingPatients.org.
