"Why be an art director when you can be a cultural provocateur?"
Some of the thoughts on advertising and creativity from George Lois, the original "Big Idea" ad man, at the 2013 Cannes Lions festival in France.
Source: AdPulp
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
The banner photo is of Half Dome in Yosemite National Park in California. It was taken at sunset from Glacier Point on October 1, 2012.
Follow my writing and that of others in the Patient Engagement arena on EngagingPatients.org.
