You can't buy a best friend like that

Just cute. And effective.

New pro bono work from TBWA\Chiat\Day in Los Angeles for Best Friends Animal Society uses adopted pets who have become Instagram "celebs" to promote pet adoption.

This campaign smartly integrates crowdsourced images into video and online to tell compelling and heartwarming stories of love and companionship.

Health care has great stories, too, and our patients are eager to tell them!

Source: Adweek