Just cute. And effective.
New pro bono work from TBWA\Chiat\Day in Los Angeles for Best Friends Animal Society uses adopted pets who have become Instagram "celebs" to promote pet adoption.
This campaign smartly integrates crowdsourced images into video and online to tell compelling and heartwarming stories of love and companionship.
Health care has great stories, too, and our patients are eager to tell them!
Source: Adweek
Jim Rattray is an award-winning creative professional who has worked extensively in health care, education, corporations and journalism and speaks to marketing and PR audiences on using new tools for public relations, marketing, branding and patient engagement.
The banner photo is of Half Dome in Yosemite National Park in California. It was taken at sunset from Glacier Point on October 1, 2012.
Follow my writing and that of others in the Patient Engagement arena on EngagingPatients.org.
